Why generic resumes don't get interviews
72% of resumes are rejected by ATS software before a human ever sees them. Recruiters spend an average of 7 seconds reviewing the ones that get through. If your resume isn't tailored to the exact role with the right keywords and the right framing, you simply don't make the shortlist.
Most job seekers know this. But manually tailoring a resume for every application takes 45 minutes to an hour. Multiply that by 27 applications, the average it takes to land an offer, and you're looking at over 20 hours of busywork before you even hear back.
